This film poster would be considered as the main theatrical poster, as it contains information about the product personnel, as well as giving an insight on it's cast, distributor and reviews. The genre, due to the chiaroscuro used on the figure's face insinuating 'light' and 'dark' to portray inner conflict and great dramatic tension, (along side her fearful expression) suggests thriller. Other thriller conventions include the tagline "Sooner or later, they will find you", which is considered eerie and directive to the audience in order to draw them in- it implies that something is following the protagonist, hinting the film could include supernatural elements such as ghosts. The colour scheme of the poster reinforces this idea, with the use of darkness implying fear and confusion. The poster majorly only uses dark colours, except for the bright use of yellow and white surrounding the woman's face, suggesting firstly that she has a significant role in the film's plot (as well as informing the viewer of the star casted in the film), and also perhaps giving conations to ghosts from the use of a whitish glow. The woman is also alone, which implies again that she may be in danger and fears her life as well as something hiding in the darkness. It is also perpetuating the idea of her playing a key role in the film. The font colour is light so that it is visible against a dark background, but also could hint again that 'the others' are ghosts because of the illuminating whiteness coming from individual letters, reinforcing the idea of supernatural elements being revealed to the viewer.
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