The first shot of the short film 'Blood Drive' shows a snowy location of what appears to be a railroad track in the countryside. There is an element of suspense due to the unknown conations to this location, which sets up the storyline for the main part of the film and keeps the audience hooked. A held on note in a minor key as well as diegetic sounds of wind and crackling wood make the audience feel isolated and creates an eerie atmosphere.
The footage changes with a white flash transition, which almost make the scene seem like a flashback of a memory of something that's happened. the scene changes to a birds-eye shot of a railroad track, as if revealing 'clues' to the audience of its relevance. The block, red font against a white background (along side the film's title 'Blood drive'), hint at blood and murder, already revealing the genre of the film and what conventions the audience are to expect.
A river is shown from at first a mid-shot. The shot seems to be monochromatic except from a red streak running down it, which hooks the audience into questioning wether it could be blood and the sign of a murder. The 'blood' is brought to further attention as the shot changes to a close up, and the diegetic sound of trickling water (or blood) reinforces the idea that the audience's interpretations of the murder being committed are most likely to be correct, but still set up the story of how and why and if this prediction is even correct.
There is repetitive use of the same shot twice and the title sequence ends on the long shot of a river, establishing that this location most likely has a key role to play in the storyline, and allows the audience to question and solve to puzzle of the mystery by enticing them to continue to watch the short film.
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